This is City Hopping. Eight stops. Infinite details. Stay tuned to The Journal.

Where you go says everything. But how you go there says more.

At The Vitello, we believe in presence over noise, in detail over spectacle. The City Hopping Series isn’t just a travelogue it’s an ongoing portrait of a lifestyle. One where every city becomes a canvas for refinement, and every accessory is a quiet declaration of taste.

From the sun-washed coast of Porto Banús to the alpine air of the Dolomites, each entry captures a scene, a texture, a feeling. Wrapped in croco. Sealed with Iluma. Marked by design.

V E N I C E

Marble bridges, leather shoes, timeless habits. As a gondola glides past mirrored palazzos, a deep green IQOS Iluma vitello green emerges from a suede satchel. Soft, silent, intentional. In Venice, the past and future meet. And we bring both.

Iluma Vitello Green
L O N D O N

Rain taps on a black cab. Precision tailoring and croco textures echo the city's palette. The IQOS Iluma prime cover slides into a coat pocket, its cover in matte graphite. Discretion is power. Style, second nature.

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ABU DHABI


Heat meets height. Inside the cooled marble of a private lounge, a IQOS Iluma One rests on a chrome tray. The viteñllo trim, stark against white linen. Technology, tempered with heritage. The future, with a scent of oud.

Vitello Green
P A R I S

Cigarette smoke once ruled the cafes of Paris. Now, design takes the lead. A sand-toned IQOS Iluma rests atop an espresso-stained Le Marais table, its IQOS cover as refined as the croissant beside it. A LeBoutique cardholder lays next to it, curated, like everything else in Paris.

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D O L O M I T E S

Silence, elevation, precision. Among the peaks, each detail matters. The rugged croco finish of a IQOS Iluma cover matches the terrain. Inside a tailored hiking vest: the compact Iluma One, light but dependable. Sophistication doesn’t pause for altitude.

Iluma Vitello Beige
M A R B E L L A


Golden hour spills across the marina as yachts clink quietly in the breeze. Here, style is whispered, not shouted. A green IQOS Iluma rests beside a cold espresso on white marble. The croco trimmed IQOS cover reflects the Mediterranean sun, subtle yet striking.

In Porto Banús, less is always more and elegance is an unspoken rule.

Iluma green Leather
H V A R

Island rhythms, glimmering coastlines. The mood is languid but intentional. As music drifts from a beach club, an ivory IQOS Iluma sits neatly on a linen tablecloth, its cover mirroring the grain of sun-drenched wood. Simplicity is the new extravagance. Hvar understands.

Iluma Prime Vitello beige
M A D R I D

Rooftop terraces and modernist galleries. In Madrid, heritage meets futurism. A LeBoutique cardholder in shappire blue peeks from a linen blazer, matching the city’s sky. Tucked away inside, the refined Iluma Prime black quietly. Designed for those who move between meetings and vermouths with equal precision.

Iluma Prime Vitello Black